HEAVY.
TECHNICAL.
FORWARD.

Use “Technical training line.” as the brand descriptor and “Built heavy. Cut technical.” as the campaign line. Keep one campaign idea dominant on each surface.

V symbolVAUNT wordmarkHorizontal lockupVertical wordmark

Black / BoneBone / BlackCoral / Black

SVG PNG

The angular V. Subtle pieces, navigation icons, labels, tabs, avatars.

x

x = visible V width ÷ 4

Protect the silhouette.

Keep the V’s sharp top-left tip, the broader right arm and the pointed base, and keep the wordmark’s forward slant and tight letter spacing. Use the supplied SVGs; never retype VAUNT in a font or mirror the V.

Keep at least x of clear space.

Measure from the visible artwork. Reserve x on every side of the V. For the wordmark, reserve half its capital height; lockups follow the wordmark rule.

Use enough size to keep the detail.

Start at 24 px wide for a digital V and 18 px high for a digital wordmark. On garments, keep the V at least 12 mm wide so the tip and base stay sharp.

Do not stretch.

Do not add outlines.

Do not rotate.

★

Do not add a crest.

Also avoid gradients, bevels, drop shadows, upright (unslanted) versions of the wordmark, and arbitrary re-spacing. Reflective, silicone and embossed applications are part of the system; glitter and metallic foils are not.

The existing store uses compact 8–11 px editorial labels in some modules. Keep these to short supporting codes; use the larger reading sizes above for new explanations, policies, and decisions. Use real HTML text for website content, rather than image-based copy.

Select a swatch to copy its hex value.

The 70 / 25 / 5 balance is a composition cue for campaign and brand surfaces. Product listings stay on the light studio grey so garments read accurately. Coral never sets small text on white (it fails contrast); use it for marks, rules and large display only. Hex values are sRGB targets; approve fabric, thread and ink against real samples.

Focus is a functional accent. Garment branding can be tonal; product prices, form labels, stock information, and purchase actions need clear contrast. Use semantic headings, keyboard-operable controls, descriptive image text, and direct error messages.

These are development targets, not approved manufacturing measurements. Resolve final placement across sizes in a tech pack. Sample reflective, silicone, emboss and jacquard methods early: they vary most between factories. Washed garments change how prints age, so approve prints on the finished, washed fabric.

Use the sequence as a launch photography brief, adapting detail shots to each product. New colorways need consistent lighting and pose. Current store imagery illustrates the design direction; compare final production photography against sampled garments before launch.

Write VAUNT in uppercase and product names consistently. Use the palette names (Black, Bone, Coral, Onyx, Stone…) rather than inventing a new name for the same color. Avoid unverified fabric trademarks, antibacterial claims, body transformation promises and hype the garment cannot substantiate.

V symbol

The angular V. Subtle pieces, navigation icons, labels, tabs, avatars.

BlackSVG PNG

BoneSVG PNG

CoralSVG PNG

VAUNT wordmark

The heavy italic name. Statement prints, first encounters, packaging, campaign.

BlackSVG PNG

BoneSVG PNG

CoralSVG PNG

Horizontal lockup

V and wordmark together. Covers, press material, swing tags.

BlackSVG PNG

BoneSVG PNG

CoralSVG PNG

Vertical wordmark

The wordmark turned to read bottom to top, for legs, sleeves and side seams.

BlackSVG PNG

BoneSVG PNG

CoralSVG PNG

Files are cropped to visible artwork; add the clear space specified in section 02 in the layout. Bone artwork can look blank on a light preview: place it on Black. Print suppliers should prepare process-specific separations and verify thin detail at the final physical size.

1. 01

   Purpose

   Is the garment, message, or next action immediately clear?

2. 02

   Form

   Do the silhouette, crop, alignment, and spacing feel controlled?

3. 03

   Identity

   Is the wordmark or V the supplied artwork, slanted, unmirrored and given clear space?

4. 04

   Volume

   Is the piece clearly subtle or clearly strong, with at most one coral accent?

5. 05

   Clarity

   Can someone read, navigate, and choose comfortably on a phone and with a keyboard?

6. 06

   Truth

   Does the copy describe the actual product, with physical samples or tests behind performance claims?

Built heavy.
Cut technical.

Return to the collection

Reference revision 02 · 27 October 2026. Legacy concepts intentionally remain visible for comparison. Product-specific callouts describe their own concept; the physical sample and released tech pack must resolve differences before production.

A placement callout needs six things.

1. Exact artwork filename and revision.
2. Visible width and height in millimeters, with aspect ratio locked.
3. Location: center back, wearer’s left seam or rear right panel.
4. Distance from a named finished seam to a named artwork edge.
5. Ink or thread reference, finish and application process.
6. Base-size placement, grade rule and agreed tolerance.

Resolve these existing dimension differences.

Suggested trial tolerance: agree ±2 mm placement and ±1 mm artwork size with the supplier only where achievable. These are discussion targets. Do not scale marks automatically with every garment size; inspect XS and XXL against the base size and define any needed offsets.

Never redraw the V from a typeface. It is one flat shape: preserve the sharp top-left tip of the narrow left arm, the broader right arm and the pointed base. If a process cannot reproduce the master, increase its size or propose a controlled simplification for review. “Embroidery-ready” requires digitized stitch data and a physical sew-out; SVG artwork alone is not that file.

Suggested sewing trials, not locked settings: 10–12 stitches per inch on ordinary jersey; 8–10 on heavier terry or woven assemblies, adjusted to substrate and seam type. Request thread specification, needle system, seam allowance and stitch density on the sample record. Use visually tonal thread; reflective or contrast stitching needs an explicit product exception.

HT01 / Obsidian hang tag / R01 (legacy, superseded by HT02)

The existing pack records a recessed blind-deboss finish selected for the symbol. Its artwork and files still carry the previous brand marks: reissue them with the VAUNT V symbol and wordmark before quoting. The package is for quotation and physical sampling; the stock, caliper, ink and assembled cord remain to be approved.

• Finished tag: 50 × 90 mm; 0.5 mm corner radius.
• Black dyed-through matte duplex board: nominal 700 gsm, proposed as two 350 gsm plies.
• V symbol: 30 mm wide × 25.4 mm high; artwork top-left 10 mm from left and 26 mm from top.
• Punch: 4.5 mm diameter, centered 25 mm from left and 7.5 mm from top.
• Rear: opaque muted gray ink; #949799 is a screen cue only. Confirm actual product code, title, size and color.
• Cord: nominal 2 mm braided black polyester; start at 180 mm cut length; two matte-black capped ends, target 10 mm long × about 2.5 mm diameter.

Use the outlined artwork and separations in the package for tooling; the website proof is visual only. Print the 1:1 PDF at actual size and verify the trim dimensions. Existing rear variants cover the original tee’s four colors and six sizes; they do not automatically cover every new product. Update SKU copy and quantities before issuing a tag order. Agree a cord attachment that does not puncture or distort the garment face.

Approve a supplier article and color standard for each fabric. Record usable width, finish, gsm tolerance, stretch direction, recovery, shrinkage/skew, pilling, opacity, colorfastness and wash results. Review transfer and embroidery on the same lot. Do not infer anti-odor, wicking, antibacterial, UV, waterproof or thermal performance from a fabric name or generated image.

The worksheet starts with the current catalog codes and leaves supplier, sample results and approval fields empty. It does not claim any sample has passed. This page and the product pages are intentionally editable as fit, materials and branding are refined.